Who's interested in the Royal baby?

Who's interested in the Royal baby?

Women, Conservatives and young people are the most interested in the birth of the Royal Baby

The Duke and Duchess of Cambridge have given birth to a baby boy, the front pages of every national newspaper are full of coverage and crowds celebrated through the night outside Buckingham Palace. But how interested is the nation? Research from earlier in July reveals which demographics care the most - and which don't care at all.

Overall, slightly fewer British adults are interested (46%) than uninterested (53%).

However the sexes are highly polarised: for women, the interested outnumber the not interested by 60%-38%, but for men the opposite is true – the not interested outnumber the interested by 68%-29%.

The next most divided are the two main political parties. The majority (60%) of Conservative voters are interested while 40% are not, and the majority (60%) of Labour voters are uninterested while only 39% are paying attention.

The ages are third most split, but perhaps not the way you would expect. The middle-aged are seemingly indifferent (57% of 40-59 year olds are not interested while 41% are) while the young are quite excited: the majority (51%) of 18-24 year olds are interested while 43% are not.

By region, the North and London are for once united: 56% and 53% don’t care, respectively while 42% and 41% are interested, also respectively. The rest of the south is by far the most interested region; the only place where those interested outnumber those uninterested (by 50%-49%).

The baby was delivered at 16:24 BST at St Mary's Hospital in Paddington, west London, weighing 8lb 6oz. The bookies have George as the favourite name  for the boy, however previous research by YouGov found James to be the most popular name for the public. 

See the full poll results


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