1/3 of children eat crisps daily
by Harris MacLeod in Consumer, Editor's picks, Food and Drink, UK and YouGov Reports
Wed March 27, 2013 10:13 a.m. GMT
Study reveals that a third of British children eat crisps every day
A YouGov SixthSense study into the nation’s snacking habits has revealed that almost two-thirds of British children aged 8-15 regularly snack on crisps, with a third doing so every day.
The report found that the total number of 8-15 year-olds who eat any healthy snacks (i.e. fruit, vegetables, seeds or rice cakes) is significantly outnumbered by those who eat any ‘standard’ snack (i.e. crisps, biscuits, confectionery and cakes), with 89% eating the latter and 58% the former.
In addition, confectionery as a whole proves more popular than fruit, with 63% of children having it as a snack against 54% opting for fruit.
Almost seven in 10 8-15 year-olds snack at least once a day, with 16% doing so twice a day or more. Older children, who are more likely to purchase snacks for themselves, are the most frequent snackers – especially boys (22% of those aged 12-15). Girls are the most likely to snack at someone else’s house (20% versus 13% of boys), suggesting they are more likely to see it as a social activity.
Fruit is the post popular snack amongst British adults (51%), followed by crisps (43%), sweet/chocolate biscuits (40%), chocolate bars (36%) and other chocolate confectionery (27%).
The YouGov SixthSense study found that women tend to snack more for enjoyment, to satisfy cravings, or to cheer themselves up, while men are most likely to snack because they are hungry. For instance, 46% of male crisp eaters say they eat them because they are hungry, while 36% of women say they eat them to satisfy cravings. Similarly, older girls are much more likely than any other children to cite cheering themselves up as a reason for eating confectionery.
The vast majority of consumers believe that their weight is about right or that they are ‘slightly overweight’, and only 16% say they are ‘very overweight’. Older people are more likely to see themselves as overweight than younger (72% of over-55s versus 29% of those aged 16-24).
Only 14% of adults consider their children to be slightly overweight and just 1% very overweight. Only a tiny proportion of 8-15 year-olds (2%) are currently on a diet.
Commenting on the report, YouGov SixthSense Research Director James McCoy said: “Anyone concerned about childhood obesity in Britain will likely find this report alarming. While it’s encouraging that fruit rates highly as a snack choice for children, they are still eating far more crisps and confectionery products. With a third of 8-15 year-olds eating crisps every single day it’s clear that more needs to be done to make healthier snack options more appealing to children.”
The YouGov SixthSense report looked at three key snack food markets – confectionery, crisps/savour snacks and cakes/biscuits – which are estimated to have generated £13billion in retail sales in the UK in 2012.
For more information contact YouGov PR Executive Harris MacLeod