YouGov is the authoritative measure of public opinion and consumer behaviour. It is our ambition to supply a live stream of continuous, accurate data and insight into what people are thinking and doing all over the world, all of the time, so that companies, governments and institutions can better serve the people that sustain them.
YouGov is the most quoted research company in the UK, so by joining our panel of over 400,000 members and taking part in our surveys you really can get your voice heard. Panel members are sent regular surveys on a whole host of topics from politics to brands, finance to shopping, and we want to hear your views.
The results of surveys you take are regularly quoted in the media, and can help shape future policies or decisions.
YouGov has been acclaimed as the country's most accurate opinion pollster. Our full service research offering spans added value consultancy, qualitative research, field and tab services, syndicated products such as the daily brand perception tracker BrandIndex, and fast turnaround omnibus.
Our sector specialist teams serve financial, media, technology and telecoms, FMCG and public sector markets. YouGov has operations in the US, Europe, the Nordics and the Middle East.
For more information on our research services please go here.
For Public Opinion data you can quote and use as representative of the nation, please go here.
YouGovLabs is the site where members of the YouGov panel can come to share, compare and discover.
You've heard the phrase "the wisdom of crowds" - the idea that everybody has personal experience and personal knowledge that, if we can bring it together with many others and sift it correctly, can give better answers than an individual acting alone.
YouGovLabs is all about the "Wisdom of Crowds": understanding how we can share and structure thousands of people's individual opinions, ideas, knowledge and experience - in all their variety - to get better answers. Using formats that we hope will be fun and engaging, we will conduct daily experiments to find out what thousands of independent minds working together can really achieve. Labs is all about making more of our great human potential, building something new and valuable out of your willingness to participate.
YouGovLabs is not polling, it's not market research. There are no clients. There are no incentives except for the pure pleasure of sharing, comparing and discovering. It's transparent, it's experimental. Most of the direction will come directly from you: you yourself will be able to help run and develop YouGov Labs. Everything we discover will be reported back to inform and progress the Wisdom of the Crowds.
We have created a number of themed areas called Labs, where we will publish at least one survey a week on each topic so you can have your say on topical issues whenever you like. We will be adding more Labs over time, so you can keep having your views heard on an increasing range of topics.
With Labs, we will try to identify new musical talent. Create a movie. Make a manifesto. Discover new things in fashion, art, and media. Explore the relationship between fans and the sports they love. Find out new things about how we think and behave. Develop a new 'recommend engine'. Sometimes we will work with experts or celebrities, politicians or artists, scientists or writers. But most of the direction will come directly from you: you yourself will be able to help run and develop YouGovLabs.
An important part of Labs is our new invention, the Opigram. It is an ever-expanding in-depth profile of yourself, your likes and dislikes - a way to record your opinions and experiences that is organised to be useful to you and to others.
There are three phases of Opigram. Phase 1 is just about expressing yourself by answering short surveys and rating the things you like or dislike. But this isn't like normal surveys: with Opigram you can do as much or as little as you want, whenever you feel like it.
You get a summary of everything: Opigram is a complete online profile of your interests, tastes and opinions. It is designed to be useful to you and to the rest of the world.
Every human mind is unique, and full of insights and opinions - and yet so many of them are never shared. With Opigram, we want to improve the way people learn from each other, and share each other's wisdom - unlocking the "wisdom of crowds" for all our panel members.
It's a big mission, and we are looking for volunteers to help us. Your mission is simple: start creating your profile and make your opinions and experiences count!
Please take part. Let's help each other do something new.