Adam is Research Director of Political and Social Research at YouGov having worked for the company since 2011. During his time, he has worked on numerous elections in the UK including both the 2015, 2017, and 2019 general elections, and the EU and Scottish referendums. Adam specialises in the running of large-scale academic projects and manages the prestigious British Election Study conducted on behalf of the University of Manchester.
You can follow Adam on Twitter at @AdamMcDonnell21
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What did the public make of the 2024 Spring Budget?
Britons are split on whether the budget was fair or affordable, but tend to support individual measures announced
08 Mar 2024 - Article
May 2024 election most palatable to public
Half of Britons would find an election in December or January 2025 unacceptable
05 Feb 2024 - Article
Conservatives unlikely to win over Reform UK supporters at next election
Most planning to vote for Reform UK wouldn’t switch to Conservatives even if their first choice party doesn’t stand in their constituency
02 Nov 2023 - Article
One year on, has Rishi Sunak won back lost 2019 Tory voters?
The Conservative PM faces the problem of losing voters to either side of his party
23 Oct 2023 - Article
Labour’s two-pronged road to gaining ground in Scotland
The party are currently winning voters from both the SNP and Conservatives
10 May 2023 - Article
Will unsure Conservative voters return to the party?
Half are currently willing to consider either the Tories or another party
30 Mar 2023 - Article
Which Leave voters have turned against Brexit?
Those who have changed their mind are notably younger than those who still think it was right to vote to leave the EU
03 Feb 2023 - Article
What affects support for strikes?
Support for strike action correlates strongly with perceived workers’ contribution to society and whether they are underpaid, but not with disruption caused
31 Jan 2023 - Article
Why have some Leave voters changed their mind on Brexit?
A sense that things are generally getting worse, as well as the poor the state of the economy, top the list of reasons
06 Jan 2023 - Article
Six in ten are reducing their heating usage, despite recent cold weather
Half of the population are wearing more layers or using blankets to avoid high energy costs while 13% are still not using heating at all
14 Dec 2022